Privacy Policy


Privacy Policy of Bradleys Estate Agents, Pevensey Bay

Effective Date: 22/10/2024

Bradleys Estate Agents ("we", "us", "our") takes your privacy seriously and is committed to protecting your personal data in compliance with the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018, and any other applicable UK privacy laws. This Privacy Policy outlines how we collect, use, process, store, and protect your personal data.

I. Data Controller

Bradleys Estate Agents, located at 2 Pevensey Court Shops, Eastbourne Road, Pevensey Bay is the data controller responsible for the processing of your personal data in relation to the services we provide. If you have any queries about this Privacy Policy or how we process your personal data, please contact us using the details at the end of this policy.

II. Personal Data We Collect

In the course of our business, we collect and process the following categories of personal data:

  1. Contact Information: Including your name, phone number, email address, and postal address.
  2. Financial Information: Billing information, bank account details, and payment history.
  3. Property Information: Details of any properties you own, let, or manage, including addresses, property descriptions, and transactional history.
  4. Identification Information: Where necessary, we may collect proof of identity and residency (e.g., passport, utility bills) for compliance with "Know Your Customer" (KYC) and anti-money laundering (AML) regulations.
  5. Communications Data: Records of your communications with us, including emails, phone conversations, and written correspondence.

III. Legal Basis for Processing Your Data

We process personal data in accordance with the UK GDPR, and under the following lawful bases:

  1. Contractual Necessity: Processing is necessary to enter into or fulfil our contractual obligations, such as managing your property or facilitating property transactions.
  2. Legal Compliance: To comply with applicable laws and regulatory obligations, such as the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017.
  3. Legitimate Interests: We may process your data for our legitimate business interests, provided such interests do not override your rights. This includes activities such as improving our services, maintaining security, and communicating important updates.
  4. Consent: In certain instances, we will rely on your explicit consent, for example, for direct marketing communications.

IV. How We Use Your Personal Data

We use your personal data for the following purposes:

  1. Provision of Services: To facilitate property sales, lettings, and management, including communicating with buyers, sellers, landlords, and tenants.
  2. Compliance with Legal and Regulatory Obligations: To carry out identity verification checks, comply with anti-money laundering regulations, and fulfil tax obligations.
  3. Marketing and Communication: With your consent, to send you property listings, newsletters, and promotional material that may be of interest.
  4. Improving Our Services: To assess and improve the quality of our services, including analysing website traffic and user interactions.
  5. Security: To protect our business, customers, and systems from fraud, abuse, and other security risks.

V. Disclosure of Personal Data We will only disclose your personal data in accordance with applicable laws and as outlined below:

  1. Third-Party Service Providers: We may share your personal data with trusted third-party service providers (e.g., IT support, payment processors, referencing agencies) who assist us in delivering our services. These third parties are contractually obligated to protect your personal data in line with our policies and UK data protection laws.
  2. Regulatory Authorities: We may be required to disclose your data to law enforcement agencies, regulators, or other public authorities in connection with legal obligations, court orders, or legal proceedings.
  3. Business Transactions: In the event of a sale, merger, or acquisition of Bradleys Estate Agents, personal data may be transferred as part of the transaction.
  4. Legal and Regulatory Obligations: We may disclose your personal data when required to comply with legal and regulatory obligations, including financial audits, anti-money laundering requirements, and property licensing laws.

VI. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. For example, we are required to retain certain records to comply with anti-money laundering regulations for a period of five years after a transaction has been completed.

VII. Your Rights Under the UK GDPR

You have several rights in relation to your personal data under the UK GDPR, including:

  1. Right to Access: You have the right to request access to the personal data we hold about you and to receive information about how it is processed.
  2. Right to Rectification: You can request the correction of inaccurate or incomplete data.
  3. Right to Erasure: You can request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to certain legal exemptions.
  4. Right to Restrict Processing: You may ask us to limit the processing of your personal data under specific circumstances.
  5. Right to Data Portability: You can request the transfer of your data to another service provider in a structured, commonly used, and machine-readable format.
  6. Right to Object: You may object to the processing of your data in certain situations, including where we rely on legitimate interests or use your data for direct marketing purposes.
  7. Right to Withdraw Consent: Where we rely on your consent, you have the right to withdraw it at any time.

To exercise any of these rights, please contact us using the details provided at the end of this policy.

VIII. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse. This includes encryption, access control, and regular security audits. However, no system is completely secure, and while we endeavour to protect your data, we cannot guarantee its absolute security.

IX. Use of Cookies

We use cookies and similar tracking technologies on our website to enhance your browsing experience and for analytical purposes. Cookies allow us to remember your preferences and track your website usage to improve our services. You will be given the option to consent to non-essential cookies when you visit our website. You can also manage your cookie preferences through your browser settings. For more detailed information on how we use cookies, please refer to our Cookies Policy.

X. International Transfers

We do not transfer your personal data outside of the United Kingdom unless it is necessary for the provision of services and in compliance with UK data protection law. Where transfers outside the UK are required, we will ensure that appropriate safeguards, such as Standard Contractual Clauses, are in place to protect your data.

XI. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or industry standards. Any updates will be posted on our website, and we encourage you to review this page regularly. The "Effective Date" at the top of this page will indicate when the latest changes were made.

XII. Contact Information

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

Bradleys Estate Agents
2 Pevensey Court Shops, Eastbourne Road, Pevensey Bay BN24 6EX
Phone: 01323 460666
Email: info@bradleys-estateagents.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe that we have breached your data protection rights.






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